About Britt

12 years of brand, marketing, and innovation experience across CPG categories and brand life stages fuels the expertise to generate creative, effective, clear brand, marketing, and go-to-market strategies to reach and convince discerning and ever-changing consumers.
Category experience includes: Beer, RTD beverages (soda/still), haircare, cleaning (general + pet), skincare, SaaS, and more.
Full time experience at Anheuser Busch, PepsiCo, Harry's, and Thrasio is complemented by long term consulting and freelance both client and agency side.
Specific examples below.
The approach is always consumer first, and we don’t take the consumer at face value.
Formula:
Understand your current brand and associated perceptions
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Dimensionalize consumer needs, tensions, and desires
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Overlay that with category and macro trends
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Assess against competitive set
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Focused and compelling articulation of your brand/product’s unique qualifications to achieve tangible and consistent breakthrough
This approach is tailored to your brand’s life stage and immediate challenges—with an eye toward longterm success—and spans:
Consumer target identification
Brand voice
Brand mission
Honed reasons to believe
Go to market strategy + execution
Product roadmap and architecture
Activation ideation
Competitive assessment
Consumer research + moderating
Messaging strategy
Campaign planning across communications, PR, events, content
Investor and retail pitch decks
…and more.
Accountability
Ambition
Authenticity
Community
Compassion
Curiosity
Freedom
Generosity
Humility
Prefer another lens to understand style? I'm an Enneagram 8, Projector, ex D1 athlete, introverted extrovert, eldest sibling

Let's Connect

Select Clients

Client Testimonials

“Britt and I worked side by side for over a year. She has the unique ability to handle high-level strategy as well as be able to roll up her sleeves and dive into the nitty gritty of any necessary day to day marketing needs. In addition to having top-notch strategy, research, and analytics skills, she's also got a strong creative sensibility. She's an exceptional partner.

If you need a strong, driven, and capable marketing leader who can handle marketing challenges with grace, Britt is the first person that comes to mind. ”

— Executive Creative Director

“Brittany combines years of experience at top tier CPG brands with an authentic love of the category and an incredibly strategic mind. Her guidance was immeasurably helpful for my newly launched brand searching for our own brand voice and visual identity. Plus, she is a joy to work with! I couldn’t recommend her services more for any brand, large or small”

— Founder, RTD Beverage Brand

“Britt brings a strategic mindset to every project that really helps everyone involved stay aligned to a vision and purpose. I was always impressed working together how steadfast and consistent she was each step of the way. Brittany really knows what she's doing when it comes to growing a brand and defining a clear marketing strategy. It seems to come naturally to her to ask the right questions and determine the path forward. I highly recommend working with Brittany!”

— Executive Creative Director

“Brittany is a force to be reckoned with. She is a marketing guru who deeply understands the importance and value of brand strategy and positioning. She played a critical role in shaping my early understanding of marketing for my company and would be an invaluable strategic asset for any company. I could not recommend someone more highly to any company looking for a badass marketing leader to take you to the next level!”

— CEO & Co-Founder, AI and Machine Learning-Enabled SaaS Platform

“I had the pleasure of working with Britt on launching a skincare brand, Dots for Spots, in the United States. Her deep knowledge on brand building helped us find a niche white space in a crowded market as well as identify an underserved consumer. As a result, we were able to become the #1 Acne Clearing Device new launch on Amazon!”

— General Manager, Beauty Brand

“Britt is one of the most strategic and creative thinkers I’ve ever met! She has been instrumental in refining and bringing focus to our brand strategy and voice, and helping us pull that through to all levels of execution, including digital, social, and retail. She just gets it, and adds so much confidence to our team!”

— Co-Founder & CEO, Shark Tank CPG brand

Why “On Your Left”?

When I think of my leadership style, this photo of me coxing a crew down the 2009 Head of the Charles Race comes to mind. In rowing, the coxswain is the trusted leader, coach, steerer, and motivator in the boat. They are also the only person facing forward: they can see and sense all factors contributing to the boat’s effectiveness and must synthesize these with a sense of calm confidence to guide the crew. All members of the boat must trust their vision, guidance, pacing, and coaching to succeed.

In long-distance rowing races boats start at different intervals, so a win isn’t calculated by who finishes first. Ensuring that you finish fast necessitates strategic passing. A pass from the right side is still a pass, but taking the wider angle adds time and frustration. Putting that much exertion into something that barely pulls you ahead is a recipe for that crew to then pass you. Which is not only detrimental to your standing but psychologically defeating to the crew.

You need to be confident in your foundational base pace and the connection of the crew to successfully make that inside pass. Once you’re ready, you call on your crew to dial-in and drive hard to propel through the crew ahead and use the momentum from the overtake to catapult you onward at a new level of speed and--if done right--flow.

In crew, this isn’t a polite overtaking. When your boat’s bow overlaps their stern and the coxswain is confident that you’ll make the pass, she demands that the other coxswain yield for the safety of both boats: she shouts “ON YOUR LEFT”. These three commanding words say it all “you’ve had your moment in the sun. We dialed in to build our baseline pace and caught up to you. And now it’s time to pass and leave you in the dust.”*

On Your Left Strategy follows this approach as an analogy for building strong brands and businesses: take stock of the competitive set and make a strong gameplan--with an openness to pivot and adapt, then keep your head in the boat. Focus on ironing out the kinks, establishing a strong base pace, while honing and elevating your strongsuits. We don’t sprint for the first, easy win. We have the patience to lay the groundwork knowing that it’ll become the base we need to propel forward and disrupt. We recognize that flow feels differently for each team at varying moments and experiment until we’ve found the winning combination of components and tactics that meets the moment of your category.

*The dramatic outstretched point in this photo is because my microphone went out at the beginning of this particular race…not ideal!

Breakthrough Brand Experience

stella artois innovation product strategy solstice — Led innovation and product strategy, including: brand architecture, new product incubation, naming, packaging, commercialization, retail sell-in.

thrasio acne spotcare — Developed research-backed brand positioning for the #1 acne patch in the UK’s launch in the US and spearheaded all creative assets for launch including: DTC site, Amazon PDPs, paid social, e-mail.

angry orange petcare — Dialed into the nuances of pet ownership to help a best-selling pet odor eliminator become a household name in Pet Cleaning, through updated brand positioning, tone of voice, product architecture.

nippies bsix lingerie — Synthesized consumer research into a revamped and focused brand positioning to modernize Nippies into a more inclusive and relatable brand. Outputs included product architecture, naming conventions, PDP strategy, complete brand guide.

harry's walmart haircare — Led brand strategy and insights for a Harry’s Inc. big bet, as it launched at Walmart nationwide and on DTC. Touchpoints included: innovation pipeline, retail performance reporting, visual identity revamp, insights roadmap.

Scaled a regional brand nationally while premiumizing the brand, expanding its consumption occasions via sports (including the FIFA World Cup) and food partnerships, deepening retailer relationships, and launching a refreshed visual brand system.